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Image of Basic Marketing: A Global Managerial Approach

Text

Basic Marketing: A Global Managerial Approach


McCarthy's name appears first on the earlier edition.

Availability

P01701SNMCCi LibraryAvailable

Detail Information

Series Title
McGraw-Hill/Irwin series in marketing.
Call Number
-
Publisher Mc Graw-Hill/ Erwin : Boston.,
Collation
xli, 793 [22] pages : color illustrations ; 28 cm
Language
English
ISBN/ISSN
9780072525274
Classification
NONE
Content Type
-
Media Type
-
Carrier Type
-
Edition
15th
Subject(s)
Marketing -- Management.
Marketing.
Specific Detail Info
-
Statement of Responsibility

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No other version available




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